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Frank Mahony: I “am” crying over spilled milk


Frank Mahony

Frank Mahony

I “am” crying over spilled milk

5/25/2009   Comment on This

There are infinitely more important things happening in the world to discuss compared to the stupid things you’ll find in my blog – but sometimes you need a break from the “smart and serious world.”

Which brings us to Sam’s Club and Costco’s new milk container...

This is fresh in my mind because against better judgment, we purchased a gallon of milk in one of these new milk containers recently (hoping for the best) and I was reminded of how much I can’t believe somebody thought these were a “good idea.”
Wal-Mart and Costco new milk container
In case you don’t know, the “Club Stores” (Sam’s Club and Costco) came out with a new rounded rectangular cube container for milk in 2008, when the gas prices were at their peak. This new design was pitched as a more cost effective way to transport and distribute milk. When it first came out, many people in “The Media” applauded the effort and the energy savings and eco-friendliness but you could hear the reservation in their comments because it was an equally stupid idea back then. These retailers have provided a whole host of reasons why this is so superior to the old milk container ranging from how well if fits in your refrigerator to how efficiently they stack in trucks. I’m sure they are right about all of that – but they goofed on at least one important “feature.”

It’s completely UNUSABLE and I will never buy one again.

When you open one of these, the first few pours are almost guaranteed to cause milk to spill everywhere. After the thing is nearly empty, it gets better, but the wide cap seems to have been designed to cause drips. It seems as though ZERO thought was put into usability testing. The whole thing seems like a publicity stunt and a knee-jerk reaction to gas prices without thinking it through – like the brilliant “New Coke” maneuver a few years back.

So far, the people at the helm of these “Club Stores” who made these dumb decisions have not backed down and called it a failure.

Now, let’s throw some more fuel on the fire. In case you haven’t looked closely, these “better jugs" are made with significantly thicker plastic compared to the old containers. I’m guessing nearly twice as much by weight. So, do these require more plastic to produce? Last time I checked, plastic is made using OIL. How can that be the smartest and most well "thought out" solution? Is this really any true progress? A better solution? Should technological advancements be harder to use and consume more resources in a different way?

There are two ways to let people know they’ve made a bad decision - tell them or show them.

So I invite you to “show them” by not buying milk in these ridiculous containers. If you are bored, you can find contact information on their websites and “tell them” by emailing too.

Sadly, I “am” crying over spilled milk - due to special circumstances.

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