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Geoff's Blog: Calling is Better


Geoff's Blog

Geoff Pinkus

Calling is Better

1/19/2009   Comment on This

Technology is a wonderful thing today. That being said, technology should be used in the correct situations. E-mail is great for supplying information to a client, and computers are great for making plane reservations, looking up information on people, and getting knowledge about topics we used to use an encyclopedia for.

Communicating in a personal manner is not acceptable whatsoever. There is no emotion or tone in an e-mail. How many times have you received an e-mail and taken it the wrong way depending on your mood?

My blood pressure went up last week when an intern who works on the radio show TEXTED Bonnie, my producer, notifying her that he had the flu. That is B.S. One: he probably didn't have the flu because it was his first Friday night to work, and Two: you don't conduct business by text. It is highly unprofessional and it shows you have no substance.

The phone was made to talk on. Just today I was looking to interview a salesman for my show. I had an appointment at 11. At 9:20, he conveniently texted me to inform me that he couldn't make it. This schmuck is unemployed in his pajamas, eating his cheerios, and decides he doesn't want to work on straight commission. That's fine, but the first rule of thumb in business is to talk to everyone. You never know where it can go. You listen, then decide--not the other way around. It's bad business to text in a situation like that.

There is an old rule in business, and that is talk to everybody. It gets me thinking how many relationships have been ended by text because it's easier to stand behind the phone. There is no substitute for professional courtesy. Don't e-mail or text. Pick up the phone and CALL.

Am I out of touch? Let me know.

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